NZTRI facilitates an online Visitor Survey for the Cook Islands Tourism Corporation (CITC), (2012 - present). A summary of the results from each year is available below. This research was designed to provide a deeper understanding of the characteristics of visitors to the Cook Islands including their expectations and expenditure. Feedback from visitors to the Cook Islands enables Cook islands Tourism to improve the visitor and host experience of tourism as well as support it to make good decisions about future tourism development. This research evolved from previous work undertaken by NZTRI in the Cook Islands from 2005 to 2007.

In 2016 NZTRI also commenced a business confidence index survey to provide a supply side perspective on the industry. These reports are completed twice a year and reflect low and high season periods. The information provided give insights into the challenges and opportunities facing tourism businesses and enables useful feedback on government policy initiatives.

In 2018 NZTRI completed the first ever national community-focused tourism awareness survey and this was again repeated in 2019. This work provides insights into how the residents of the Cook Islands feel about tourism and the various costs and benefits associated with the industry.

Together these three bodies of research allow us to develop a decision support system that can help guide tourism strategy an policy development and support the design and use of effective indicators of tourism’s contribution to sustainable development.

Attachment	Size

International Visitor Survey
Cook Islands Visitor Survey - Report - July 2022 to September 2022
Cook Islands Visitor Survey - Report - April 2022 to June 2022
Cook Islands Visitor Survey - Report - Jan 2022 to March 2022
Cook Islands Visitor Survey - Report - July 2021 to August 2021
Cook Islands Visitor Survey - Report - May 2021 to June 2021
Cook Islands Visitor Survey - Annual Summary Report - July 2019 to March 2020
Cook Islands Visitor Survey - Quarterly - January 2020 to March 2020
Cook Islands Visitor Survey - Quarterly - October 2019 to December 2019
Cook Islands Visitor Survey - Quarterly - July 2019 to September 2019
Cook Islands Visitor Survey - Annual Summary Report - July 2018 to June 2019
Cook Islands Visitor Survey - Quarterly - July 2018 to September 2018
Cook Islands Visitor Survey - Quarterly - October 2018 to December 2018
Cook Islands Visitor Survey - Quarterly - January 2019 to March 2019
Cook Islands Visitor Survey - Quarterly - April 2019 to June 2019
Cook Islands Visitor Survey - Annual Summary Report - July 2017 to June 2018
Cook Islands Visitor Survey - Quarterly - July 2017 to September 2017
Cook Islands Visitor Survey - Quarterly - October 2017 to December 2017
Cook Islands Visitor Survey - Quarterly - January 2018 to March 2018
Cook Islands Visitor Survey - Quarterly - April 2018 to June 2018
Cook Islands Visitor Survey - Annual Summary Report - July 2016 to June 2017
Cook Islands Visitor Survey - Quarterly - July 2016 to September 2016
Cook Islands Visitor Survey - Quarterly - October 2016 to December 2016
Cook Islands Visitor Survey - Quarterly - January 2017 to March 2017
Cook Islands Visitor Survey - Quarterly - April 2017 to June 2017
Cook Islands Visitor Survey - Annual Summary Report - July 2015 to June 2016
Cook Islands Visitor Survey - Quarterly - July 2015 to September 2015
Cook Islands Visitor Survey - Quarterly - October 2015 to December 2015
Cook Islands Visitor Survey - Quarterly - January 2016 to March 2016
Cook Islands Visitor Survey - Quarterly - April 2016 to June 2016
Cook Islands Visitor Survey - Annual Summary Report - July 2014 to June 2015
Cook Islands Visitor Survey - Quarterly - July 2014 to September 2014
Cook Islands Visitor Survey - Quarterly - October 2014 to December 2014
Cook Islands Visitor Survey - Quarterly - January 2015 to March 2015
Cook Islands Visitor Survey - Quarterly - April 2015 to June 2015
Cook Islands Visitor Survey - Annual Summary Report - July 2013 to June 2014
Cook Islands Visitor Survey - Quarterly - July 2013 to September 2013
Cook Islands Visitor Survey - Quarterly - October 2013 to December 2013
Cook Islands Visitor Survey - Quarterly - January 2014 to March 2014
Cook Islands Visitor Survey - Quarterly - April 2014 to June 2014
Cook Islands Visitor Survey - Annual Summary Report - April 2012 to March 2013
Cook Islands Visitor Survey - Quarterly - April 2012 to June 2012
Cook Islands Visitor Survey - Quarterly - July 2012 to September 2012
Cook Islands Visitor Survey - Quarterly - October 2012 to December 2012
Cook Islands Visitor Survey - Quarterly - January 2013 to March 2013

Attachment

PTDI Presentations
Aitutaki Dimensions: International Visitors and Community Attitudes (November 2019)
Cook Islands - International Visitors, Business Confidence and Community Attitudes (USP Campus, November 2019)

Attachment

Business Survey and Confidence Index
Cook Islands Business Survey and Confidence Index - 2022
Cook Islands Business Survey and Confidence Index - 2021
Cook Islands Business Survey and Confidence Index - 2020
Cook Islands Business Survey and Confidence Index - 2019 - Report 1
Cook Islands Business Survey and Confidence Index - 2019 - Report 2
Cook Islands Business Survey and Confidence Index - 2018 - Report 1
Cook Islands Business Survey and Confidence Index - 2018 - Report 2
Cook Islands Business Survey and Confidence Index - 2017 - Report 1
Cook Islands Business Survey and Confidence Index - 2017 - Report 2
Cook Islands Business Survey and Confidence Index - 2016 - Report 1
Cook Islands Business Survey and Confidence Index - 2016 - Report 2

Attachment	Size

Cook Islands Community Attitudes Toward Tourism Survey
Cook Islands - Community Attitudes Survey - 2021
Cook Islands - Community Attitudes Survey - 2020
Cook Islands - Community Attitudes Survey - 2020 (Summary)
Cook Islands - Community Attitudes Survey - 2019
Cook Islands - Community Attitudes Survey - 2018

Attachment

Data Mining Report access on request
Cook Islands - IVS Insights - Aitutaki - NZ Visitors - 2012 to 2020
Cook Islands - IVS Insights - New South Wales visitors travelling with Air NZ - 2014 to 2021
Cook Islands - IVS Insights - New South Wales visitors - 2014 to 2021
Cook Islands - IVS Insights - California visitors - 2014 to 2020
Cook Islands - IVS Insights - Access Tourism 70+ visitors - 2016 to 2021
Cook Islands - NZ Travel Bubble Visitors - May 2021 to June 2021
Cook Islands - Datamining for Marine Ecosystem Services Valuation - December 2020
Cook Islands - Covid-19 Visitor Insights - September 2020
Cook Islands - Soft Adventure Visitor Characteristics - 2016 to 2019
Cook Islands - Wedding Party and Honeymoon Segments 2012-2017 - August 2018
Cook Islands - Pearl Shopper Characteristics - July 2018
Cook Islands - Wedding Party Visitor Characteristics - January 2017
Cook Islands - Soft Adventure Visitor Characteristics - January 2017
Cook Islands - Te Maeva Nui Event Analysis - April 2016
Cook Islands - Visitor Characteristics by Accommodation Type - August 2015
Cook Islands - Outer Island Visitor Characteristics and Impacts - August 2015
Cook Islands - Market Segment Analysis - October 2014