Tourism Research - Cook Islands
:: Tourism Research - Pacific
Cook Islands Resources and Outputs
NZTRI facilitates an online Visitor Survey for the Cook Islands Tourism Corporation (CITC), (2012 - present). A summary of the results from each year is available below. This research was designed to provide a deeper understanding of the characteristics of visitors to the Cook Islands including their expectations and expenditure. Feedback from visitors to the Cook Islands enables Cook islands Tourism to improve the visitor and host experience of tourism as well as support it to make good decisions about future tourism development. This research evolved from previous work undertaken by NZTRI in the Cook Islands from 2005 to 2007.
In 2016 NZTRI also commenced a business confidence index survey to provide a supply side perspective on the industry. These reports are completed twice a year and reflect low and high season periods. The information provided give insights into the challenges and opportunities facing tourism businesses and enables useful feedback on government policy initiatives.
In 2018 NZTRI completed the first ever national community-focused tourism awareness survey and this was again repeated in 2019. This work provides insights into how the residents of the Cook Islands feel about tourism and the various costs and benefits associated with the industry.
Together these three bodies of research allow us to develop a decision support system that can help guide tourism strategy an policy development and support the design and use of effective indicators of tourism’s contribution to sustainable development.
Report access on request
|Cook Islands - IVS Insights - Aitutaki - NZ Visitors - 2012 to 2020|
|Cook Islands - IVS Insights - New South Wales visitors travelling with Air NZ - 2014 to 2021|
|Cook Islands - IVS Insights - New South Wales visitors - 2014 to 2021|
|Cook Islands - IVS Insights - California visitors - 2014 to 2020|
|Cook Islands - IVS Insights - Access Tourism 70+ visitors - 2016 to 2021|
|Cook Islands - NZ Travel Bubble Visitors - May 2021 to June 2021|
|Cook Islands - Datamining for Marine Ecosystem Services Valuation - December 2020|
|Cook Islands - Covid-19 Visitor Insights - September 2020|
|Cook Islands - Soft Adventure Visitor Characteristics - 2016 to 2019|
|Cook Islands - Wedding Party and Honeymoon Segments 2012-2017 - August 2018|
|Cook Islands - Pearl Shopper Characteristics - July 2018|
|Cook Islands - Wedding Party Visitor Characteristics - January 2017|
|Cook Islands - Soft Adventure Visitor Characteristics - January 2017|
|Cook Islands - Te Maeva Nui Event Analysis - April 2016|
|Cook Islands - Visitor Characteristics by Accommodation Type - August 2015|
|Cook Islands - Outer Island Visitor Characteristics and Impacts - August 2015|
|Cook Islands - Market Segment Analysis - October 2014|
The New Zealand Tourism Research Institute is based at Auckland University of Technology, Auckland, New Zealand.
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Level 1 WH Building
Auckland University of Technology
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