Cultural Heritage Tourism

Associate Director                          

Dr Jane Legget


Cultural and heritage tourism is a fruitful collaboration involving art galleries, museums, historic houses, heritage trails, national parks, archaeological sites, public art works, memorials, commemorative events, community festivals, cultural traditions, science centres, visitor centres and heritage centres, their host communities, public sector bodies and business.


Areas of interest include:

  • Working with heritage organisations, museums and art galleries, communities, individuals, small businesses and local government to assist in the planning and management of heritage and cultural tourism assets and activities
  • Identifying and monitoring economic, social, cultural and environmental contributions to community well-being generated through heritage and cultural resources
  • Participant satisfaction, service quality & behavioural intentions of visitors, sponsors, tourism operators and other stakeholders in heritage and cultural organisations
  • Capacity building and volunteer management for community heritage operations
  • Local, national and cross-national policy contexts for heritage and cultural tourism

Examples of NZTRI's work with the Cultural Heritage tourism sector:

  • New Zealand Museum Sector Survey series – Museums Aotearoa
  • ATTTO Skill Shortages and Training Needs Study (2007)
  • Western Southlands Promotions Association: 'Community Building' Website
  • Auckland Pasifika Festival
  • Economic Impact of Educational Trips to Marae
  • Models of Tourist Decision-Making
  • Heritage Tourism Planning Guide - The Association of Heritage Industries of Newfoundland & Labrador, Canada


Cultural Heritage Projects


Brochure (pdf)